Netflix and Amazon officially went against each other as a subscription-based movie and entertainment provider way back the year 2015. It continued the following year 2016. Just like any competition, they kept on bringing new things to the table to entice consumers to buy or subscribe to their product. Consequently, it give the end user a lot to choose from. Hope this article help you out with your decision making.
So for this year 2017, we are dissecting and examining both and let you decide who has the edge as far as streaming provider is concern. In order to answer such question, we need to go over four factors: its availability, content, experience, and of course price.
The first thing is availability. Comparing this two on this category, the clear winner is Netflix. This has been the case for more than a year. This only means that if you are a user of their service, then having to be in different place from time to time is not a problem. You can still access their service of the wide coverage they are having. On the other hand, Amazon has yet to catch up. But it is worth nothing that Amazon is doing a fair job already. Last December they have introduced Amazon Prime for a little over 200 countries. This means that Netflix should have their counter plan or else their time on top will not last for long.
Both these companies, Netflix and Amazon Prime Video’s expansions to different countries outside US is expected to bring in more profit since the United States market is already in its mature state. Meaning, they are not having that much growth locally as far as subscription and its revenue is concern.
Another category would be the “Content”. In this particular part, the clear cut winner has to be Amazon Prime Video. Why? Simple. It has an enormous amount of media archive of more than 18,000 movies and 2,000 TV shows. Let us put that in perspective against Netflix which has declined for around 50 percent content-wise since its debut few years back. Statistics show from the The Video Advertising Bureau show that the company currently has around more than 10,000 titles, movies and TV shows included. That is around half of its competition.
But one major advantage of Netflix is its originality. This has something to do with the companies commitment of producing its own movies and shows after they have been struggling to get the rights of major production studios. Series like Orange is the New Black and House of Cards are part of the long list of original contents from the company. And their archive of original contents are getting bigger and bigger as the time goes by. So this category would be a toss up on whether you are into the quantity or quality.
Next category is pricing. Both Netflix and Amazon Prime’s pricing scheme is not as easy as black and white to decide. The pricing that they are implementing would vary depending on the consumer’s location, content, and sometimes even the time of the year.
During the time of writing, Netflix standard rate (basic) is around 7.99 USD monthly. It includes one stream but without HD content included. If you opt for an HD content, then you will have to pay 9.99 USD. Now if you are not satisfied with that, then you can go with Netflix premium which is priced at 11.99 USD and offers 4 simultaneous streams with ULTRA HD content at your disposal.
Now going to Amazon Prime. This service is relatively free if you are an Amazon Prime Subscriber. Subscription is around 99 US per year, so technically, you are paying around 8.25 USD of monthly subscription. The provision includes one stream and access to a 4k content. Not bad, right?
Moreover, Prime subscribers will also have the luxury of enjoying other services such as music streaming, eBooks, free game monthly, and even a cloud service, just to name a few.
Amazon also introduced a standalone Prime Video service, and it costs $8.99. It is worth noting that there are streaming contents in the Prime and Prime video services that are not included in the standard package. It has to be rented or paid off in order for someone to watch it.
Lastly is viewing experience. In this area, Netflix definitely wins. Their algorithm and the way they have implemented their platform to their consumers is so seamless that it takes less effort on the user’s part. Come to think of it, most of the platform nowadays are supporting Netflix. When we compare it to Amazon Prime, you only have a handful of devices that support such service. Not to mention that it does not have an app for Android TV and Apple TV — two major players. Additionally, the user-interface of Netflix is easier to use and is more consistent among the two.
Conclusion. There is no right or wrong on this, but, if you are into content and experience, then you will have to choose Netflix. On the other hand, if you are after what your money is worth, then, by all means, go with Amazon Prime.